Remember the simpler times when only the tech giants ruled the top spot in smartphone manufacturing? Ever since the Chinese became self-aware and started building incredible smartphones with strong quality control, brands like Sony and Motorola have lost a massive share of the smartphone market. Now it is time for the rise of the young brands like Oppo and Vivo who are already catching up to the big players.
A new report from analytics firm IDC
has enlisted the top five smartphone manufacturers in the first quarter of 2016 (Q1), which is led by Samsung, Apple, and Huawei. However, Chinese brands Lenovo and Xiaomi have been replaced by their domestic rivals Oppo and Vivo to secure the fourth (5.5% market share) and fifth position (4.3% market share).
It has definitely been a good quarter for the entire smartphone industry, if not particularly for the former top Chinese brands, as total smartphones shipped have increased to 334.9 million units, compared to 334.3 million units last quarter. In the Android universe, Samsung continues to lead phenomenally, with a massive 24.5% share of the market, as Nexus sales help Huawei gain 8.2% of the market share.
The Chinese are taking over Apple
The most surprising part of the figures is that Samsung has barely lost any market share (0.6%), while the market share of the competing Chinese smartphone brands has come at the expense of Apple. The top Chinese brands have taken a sizable bite of Apple, taking away 16.3% market share of the iPhone.
The rapid growth of the Chinese smartphone brands won’t be stopping any soon, as Huawei pushes forward with 58.4% market share increase, while Oppo and Vivo turn the tides with a whopping 153.2% and 123.8% market growth.
As IDC’s research manager, Anthony Scarsella made it pretty clear - these large figures are based on high volume domestic sales. Oppo and Vivo are already eyeing the international budget smartphone market by bringing India into the fold, which might help them escape the crowded Chinese smartphone market.