EverythingMe is a launcher for Android devices that adds contextual capabilities to smartphones. It provides useful apps, information and content to the homescreen, exactly at the right place and time. Ami Ben-David, co-founder of EverythingMe said that the partnership with Mozilla it's a very good deal for his company. As Mozilla is loved by half a billion people, EverythingMe reaches this public more easily.
Mozilla made this deal because wants their users to find interesting apps faster and better. So at first Mozilla paid EverythingMe with $35.5 million to make a better experience on their new system Firefox OS. Just now they launched Firefox Launcher,a homescreen replacement powered which gives you suggestions of apps you like the most and also makes folders with similar apps that you like, so you can see them afterwards.
At InContext Conference in San Francisco, the two companies showed a demo of the experience we will have with the new Firefox Launcher. From the demo we could tell that if it's morning, the app shows you apps about weather, alarms and if it's evening it show you apps like newspapers, TV apps etc. Also when you search something it brings up apps and other relevant web experiences.
It looks very interesting, but it's a powerful market nowadays with Facebook Home, Aviate from Yahoo or Cover.