moto-x2

This summer is announced to come along with Moto X, a new customizable phone by Google and Motorola, which once was one of the pioneers in the phone industry. For backing this new release, Google is predicted to spend approximately $500 million, which is about the only chance for Motorola to rise.

(By the way, if you’re enjoying this article, you may want to subscribe to our YouTube channel; we do giveaways, hands-on product reviews, feature top tech, and much more!)

The question is why is Google willing to invest so much in such a risky business? Well, if we analyse things through, it might have something to do with the fact that Samsung is crafting and planning on releasing its own operating system, Tizen. Of course, right now, Google is far from needing any marketing stunt, since its Android is the leader of the market, but most of the market share of Android belongs to Samsung devices, so when or if Samsung decides to leave the boat for good, Google will drop significantly overall. A similar situation happened with Amazon, with its Kindle Fire tablet.

In terms of Android’s profits, Samsung owns about 95% of it, so if the company, teamed up with Intel, makes something big out of Tizen, which they are already generously supporting, Google’s Android will need to reconsider and shift its perspective.

Strategy Analytics’ executive director, Neil Mawston, also shares the opinion that Samsung generates more revenue and profit from Android than Google does. Furthermore, other analysts see Tizen as an inevitable step in the future.

So, obviously, Google has already thought this through and that is the reason why the giant company is orienting towards fresh projects like Motorola’s, especially given the fact that Nexus alone couldn’t surpass Samsung’s influence in this industry.

If we could think of someone who is rejoicing in this news of Google’s struggling situation, that must be Apple.

And as always, we end with an invite: don't be a stranger and join our community - be a part of the conversation where we help each other out, discuss the latest and greatest, and make the best of our tech.



unlock your phone

Easily and safely unlock your phone for any network provider in just minutes.

Get Started

View Comments

What's my model number?

There are several ways to locate your model number:

Option 1
On your device, go to Settings, then "About device" and scroll down to "Model number"
Option 2
Often times you can view the model number inside the device, by removing the battery
Option 3
Using Samsung's model/serial number location tool

Looks like you're using an ad blocker.

We get it: ads aren't what you're here for...

But ad revenue is our only way to manage this site. Without ad revenue we won't be able to continue to provide quality content and free firmware downloads.

Please disable your ad blocker or whitelist Updato.com in order to continue into Updato's ad-light experience.

Thanks for your support!