It seems that Samsung’s Public Relations group has teamed up with Pixar in this one. The company has launched an ad using as a theme the new Pixar movie, Monsters University. In the ad, the main features of the Galaxy S4 are emphasized while playing scenes from the so popular 3D movie.
The Air Gesture feature is shown by sliding through pictures of the animated characters in the movie. The Smart Pause feature is discreetly shown when the guy using the phone is taking a sip of his coffee while playing the trailer of the movie. Sound and Shot, Drama shot and Group Play are also features used in the ad with the help of materials related to the Monsters University Pixar movie.
At the end of the ad, we can see a link for a site related to Galaxy S4 and Disney, on which you can play some games made to promote the phone’s features discussed above and shown in the ad. The site runs a competition in which if you finish playing all the games, you cand win a Galaxy S4.
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