Apple has successfully revealed the iPhone 5S and 5C a few days ago in their characteristic grandiose style, leaving us with the idea that they have really revolutionized the smartphone world as we know it. But is that really the case?Apple has been struggling in the last year to maintain its position at the top of the smartphone industry with Samsung and Android really coming strong from behind. The iPhone 5 can easily be called a failure, as it hasn't brought anything interesting to the table and had nothing as innovative as what flagship Android devices are bringing today. A few days ago Apple has introduced 2 new iPhones for the first time in their history, trying to penetrate the mid-range market also. I'm talking about the high-end iPhone 5S and the mid-range iPhone 5C.
iPhone 5C, is this really a 'budget' phone?
Apple has been marketing the iPhone 5C as a 'budget' phone, that should appeal to the less developed markets such as China. But let's take a look at the official price. Apple has listed the 16 GB iPhone 5C model at $549 without a contract. How is this a 'budget' price. Most Android flagships cost almost as much as this and they are better at any level than the iPhone 5C. The Galaxy S4 costs only $100 more and is way better than the mid-range iPhone.So Apple is basically introducing a mid-range device in terms of specifications, but is asking for a high-end price. I'm really curious how this is going to work for the Cupertino giant.
The iPhone 5S is introducing the first 64-bit processor
Basically, this is what Apple is putting all the money on at this time. Indeed, the 64-bit processor will introduce a whole new era of applications and games, but Samsung will probably beat that somewhere in mid 2014.Apart from that, the iPhone 5S now comes with a fingerprint recognition system that is incorporated in the new home button. This will allow users to unlock their devices without needing to enter a pin or a pattern but by only scanning their fingerprint. The system is said to work very well and the fingerprint recognition is very accurate. However, the real question is, will this be enough to attract users from Android or Windows Phone to move to the other side? I strongly believe not.Android devices come with much better overall features and there's a lot more to do on an Android device than on an iPhone. So again, all that Apple did was to improve the speed a little bit and introduce a feature that I'm not really sure people will even use. The other tweaks and so called improvements are just the usual routine that comes with any new model upgrade.
Conclusion, Apple is falling behind, Android is remaining strong on its position
We definitely can't say that Apple has revolutionized anything with the new iPhone 5S. Maybe they will win some more money from selling the so called 'budget' iPhone 5C, but they will not win any more fans. If anything, they might lose fans against the newly released Samsung Galaxy Note 3 or other Android flagships.What do you think about Apple's strategy with their newest smartphones? Leave us your opinion in the comment section below.
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