Even though the Galaxy S4 may be the fastest selling Samsung device, it has reported sales about half as big as the Galaxy S3. The company is expecting decreased demands, so they are cutting down on the orders for the components. So what is the matter here? To answer this question, multiple causes need to be discussed.
First of all, the times at which these two devices were launched were very different in the history of smartphones. The Galaxy S3 was released on a decent and weak market in terms of diversity, while the Galaxy S4 had to compete with much more high performance smartphones, like HTC One and Nexus 4, that had an advantage in terms of price and like the iPhone 5, that had a much more important impact on the market than the iPhone 4S which was contemporary with the Galaxy S3. As a consequence of this, reason for which the Galaxy S4 did not sell as much as expected is the fact that every high-end feature that Samsung has brought along with the Galaxy S4 was found in devices already on the market.
Second, there was the public disappointment in the fact that the Galaxy S4's design looked a lot like the Galaxy S3's. Also an important cause was the fact that the Galaxy S4 was released too soon for the owners of the Galaxy S3 or Galaxy Note II to be able to finish their contracts with the careers on which they have bought the phone.
All in all, the Samsung company has built a full range of devices, creating a large diversity from where people could choose their own most appropriate device, but the constant release of new devices is confusing the customers and that is leading to a fragmentation in the Samsung market, so that is impossible for a single model to record mindblowing sales.
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