As much as most of us love huge smartphones, they are not everyone’s first choice. Their downsides stem from their bulky sizes which apart from making them hard to fit into our pockets, holding them isn’t a joy either. It appears that OEMs are taking a note of this, as more and more great smartphones are spotted nowadays with really toned size and the number of 6-inch smartphones that we’ve seen blast into the market has lessened compares to two years ago.

Perhaps that is why Apple has taken the decision to launch a new iPhone, to gain a market with a preference to smaller sized screens. Although Apple is an Android competitor, it doesn’t hurt to see what they are up to, so here we go:

iPhone SE features and specifications

Apple has just unleashed the iPhone SE to the world, and apparently it is “the most powerful 4-inch smartphone ever”, well according to Apple it is. Even though, the phone offers a reduced screen, it is not equivalent to reduced features in the specs department. Externally, it boasts a design language similar to that of the iPhone 5s, except that its internals are upgraded to be more parallel with its newer predecessors the iPhone 6 and 6s. Bundling a 4 inches of screen, the handset is equipped with an Apple A9 complemented with an M9 coprocessor, and is powered by Apple’s latest version of mobile operating system, the iOS 9.3.

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It comes with a 12MP iSight rear camera backed with True Tone flash and front-facing camera atop with Retina flash. Additionally, it offers Apple Pay support, 3D Touch and a physical home button with Touch ID integration has been placed at the device’s front panel.

iPhone SE release date and price

For pre-orders the iPhone SE will be made available on March 24th with a start price of $399 for the

16GB model while the 64 GB version will go for $499. It will officially hit the market on March 31st.

New iPad Pro

Aside from the iPhone SE announcement, Apple also showed off a smaller version of their iPad Pro device. Sporting a reduced screen size of 9.7-inch Retina display, the company says that it has the least reflectivity compared to all other tablets on the market, in addition to being the brightest out there. It features a True Tone Display, which according to Apple by default measures the ambient light’s color temperature and makes necessary display adjustments to match.

Underneath, its is powered by an Apple A9X processor, boasts a rear camera with 12MP iSight, a front camera of 5MP and runs on iOS 9.3 as well. Because its an iteration of the iPad Pro, it will come with compatibility for Apple Pencil along with the Smart Keyboard.

Some of the color options that will be made available include Gold, Silver, Rose Gold and the Space Gray color. If you wish to pre-order it, then you can do so on March 24th with a start price of $599 for the 32GB version, the 128GB version at $749 with a new 256GB going for $899.

That’s whats new from Apple. Are you genuinely taken by any of these new additions? Share your thoughts in the comments below.

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Using Samsung's model/serial number location tool

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