The big winners are Italy and Latin America with increasing percentages of 12 and 21.9 % in the last year. This is huge if we compare it to Spain, where the growth was only 0.3% (but there Android has 85% of the market). A big win for Android is in U.S., a country known to love the iOS platform where it grew by 4.4%, ( reaching 43.9% of the market) when iOS lost 5.8%. What’s going on with iOS?!
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said that 2013 was a good year for Android showing growths in 12 major markets, including U.S.A., Latin America, Japan or China.
In China, the biggest smartphone market, Android has 19% of the market. But there is a new powerful player, Xiaomi. This is a company founded in 2010 which just became the top smartphone seller in the country. Europe is another wicked market. In the top five markets, Android lost 2.2% of it’s share.
Probably it is too early to make any speculations about Android. Even if it lost some percentages in some markets, it wins in other parts. Maybe 2014 is the year to watch and analyze what happens with Android or iOS.
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