Two years after Samsung launched their music streaming service known as Milk Music, a new reports reveals that the Korean manufacturer, could soon be shutting it down. It seems that the company’s efforts to improve user experience on its devices through their Milk Music app may have been a flop. The report from Variety names sources that remain anonymous but with a close connection to these projects who reveal the planned Milk Music shutdown.
Even though, Milk Music proved to be a good enough service to make it to the top list of the best music streaming app, it appears that the Samsung service which is currently exclusive to its Galaxy devices, wasn’t successful enough in terms of maintaining a strong user base. Or perhaps one of the reasons Samsung is set to pull it down.
One source went on to say that the company looks to ‘clean house’ by getting rid of a service that has cost it a lot of money and returned little in profits. Another insider also alleged that the free version of Milk Music service’s has helped it gain a little traction, but only a minimal amount of users have been able to upgrade to the paid subscription.
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This is not really surprising, as only last November the death of Milk Video was witnessed and part of the reason was the lack of adoption. Although Samsung is considered one of the giants for the manufacture of Android devices, developing an exclusive service may be too limiting in this era. Furthermore, the launch of these Samsung apps happened a little too late and had to compete against major contenders like Spotify and Pandora that were already in the game. What’s more, Samsung’s Milk Video and Milk Music apps were specifically available to Samsung’s devices yet there were a number of other alternative apps with the same functions that could be used for a wider variety of devices.
Keep in mind that this report is yet to be confirmed by the Korean company but you can stay tuned for more updates on this.
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