The Facebook app crashed. It’s an increasingly common complaint in the Android atmosphere. More and more users, using a variety of devices, are complaining that Facebook’s app for Android is growing to be a big disappointment. The crash can be triggered by anything. For some users, it’s trying to search a user through their phone number on the app’s search field. For others, it just crashes when they open it. If you are the kind of person who keeps checking their Facebook wall and notifications, this can be very frustrating.

Does Facebook never learn?

It has to be a valid question. Facebook is one of the largest companies on the internet. One wouldn’t expect their app to crash every now and then. I mean, they have the resources, finances, and talent to create the best Android app ever – but that doesn’t seem to be the case. There appears to be more. According to a report published at PopularMechanics, the company has a record of conducting creepy ‘Is this in my terms of service’ experiments. In the past, the company has been accused of performing psychology experiments on its unsuspecting users. Which raises the question, ‘if they have done it before, why not now?’

Testing users’ loyalty

There are several reasons why the company could benefit from crashing their Android apps multiple times. The biggest of these reasons is that they can use the statistics they gather from this to learn how their audience is likely to respond. This can help the company enhance its prospects in the future. According to an article published on The Information by Emir Efrati, the company has tested the patience and loyalty of its users by covertly introducing artificial intelligence errors that automatically crash their app every once in a while. The aim of this, reportedly, has been to determine the threshold at which a user would decide to ditch the app altogether.

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If this report is true, then the company is engaging in a dramatic abuse of user loyalty and that needs to be checked!

Image Source: PCWorld

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