There was a time when a company’s needs were relatively straightforward. Have a business location, stock/manufacture products, market your business, take care of customer needs, and make a profit. While this might be somewhat of an oversimplification, compared to today’s business landscape, it was pretty simple. Today, the landscape has taken on global proportions and companies face many new challenges that come with it. Fortunately, for enterprise application developers, there is help. LocationSmart has developed a cloud-based location platform to help businesses overcome many of these challenges and thrive in today’s competitive global environment.
Global Business Challenges
Businesses today face many situations that didn’t exist even 10 years ago. Technology has developed so rapidly and extensively that companies can have offices, suppliers, assets, workers, and customers spread anywhere really. These situations frequently result in the following challenges:
- Language and cultural barriers
- Different legal systems with varying regulations and laws from region to region
- The need for a secure and ubiquitous method of communication with workers, suppliers, and customers no matter where they are
- Knowledge of where assets are at all times and the ability to (re)deploy them as needed
- The need to manage the impact of natural and manmade disasters on your company at a local, regional, and global level
All of these challenges must be addressed by enterprise developers, who need to ensure their company has the solutions it needs to operate on the global stage. Let’s take a look at these challenges more closely.
More Effective Communication
Today, customers and workers are spread out across cities, nations, and the globe. They might be in a single location or they might be on the move. Wherever they are, you want to make it possible for your company to do more than simply give them a call or send them a text message. With access to LocationSmart’s location-based services, a company can communicate with a customer in real-time to make the most meaningful connection possible.
This sophisticated level of communication allows businesses to reach customers in the right place, at the right time, and ensure the customers have knowledge of the local resources they might need. Best of all, this level of communication all happens on the customer’s terms, with complete control and privacy protection at their fingertips.
Workers are also on the move in today’s world. They work from various offices, they work from home, they work while travelling. Knowing where workers are at all times during business hours is critical for business operations. Messages can be sent, assignments can be communicated, expenses can be tracked, and help can be sent when workers need it, all with LocationSmart’s location-based services. In addition:
- Mobile workers can clock in and out while on the move
- Status reports can be obtained from mobile devices
- The need for check-in calls can be eliminated
- Workers can easily find the locations of clients and appointments
- Workers can be notified of local amenities and incentives when they are on the move
Language and Cultural Barriers
When a company has customers, suppliers, and workers spread out around the world, there will be language and cultural considerations when working with them. Developers need a tried and true method of bridging those potential barriers, so when the company connects with people, they can do so in the right context. This means ensuring that communications are relevant to a person’s particular language and culture.
When opt-in location is built into communications, text messages, advertising, and other forms of communication can take into account the local language, businesses, currency, and anything else that is unique to a specific country or region.
Legal Systems and Regulations
Compliance is a huge issue for all companies, whether they operate within a single region, across a nation, or on a global scale. Different countries (e.g. EU GDPR) and different states (e.g., CA CCPA) have different regulations when it comes to lotteries and gaming.
Companies seeking to expand into new markets need awareness of their users and/or workers locations to ensure they are providing appropriate information, handling user data properly, and complying with any regulatory requirements that may vary for access to services that may be restricted in some areas but not others. For example, some regions or countries may have restrictions on activities like sports betting, while others do not.
LocationSmart has partnered with AND, using AND’s Digital World Map and International Administrative Boundaries as the official boundary reference. This feature is built right into LocationSmart’s API, and with this technology in place, developers can ensure their company has access to LocationSmart’s Smart Zone API to conduct compliance checks as its workers, assets, and customers move across boundaries. This is coupled with both customer-specific and preconfigured boundary options to ensure full compliance no matter where a person or asset is located.
Shipping and logistics companies, postal services, delivery services, and other companies often have assets that are constantly on the move. The location-based services of LocationSmart can:
- Keep track of the location of every asset in real-time
- See when an asset has gone off route or stopped moving
- Send roadside assistance
- Get an ETA for deliveries
- Ensure the warehouse doesn’t get over or understocked
- Monitor the behavior of drivers
Response to Natural and Manmade Hazards
Unfortunately, there are times when either a natural or manmade disaster wreaks havoc on local communities, entire countries, or even on a global scale. When these events happen, companies can have workers and assets on the ground in affected areas. During times like these, it is important to have a view of the big picture.
With LocationSmart’s location-based services, you can ensure your company is prepared. By knowing where employees and assets are, you can better implement safety procedures to protect them. A prime example is the disruption of the supply chain during the current coronavirus crisis in China.
The most impacted regions in China are home to 90% of the active businesses in the country and many of those businesses are subsidiaries of foreign companies. These businesses supply much-needed inventory for companies around the globe, yet many of them are closed for an extended period of time. In addition, China’s shipping industry has nearly come to a halt as shipments are being cancelled or rerouted due to fears that the virus will be transmitted via the cargo and contact with the people in China.
In these and other disaster situations, location-based services will allow you to see how shipments are being rerouted so you can easily follow and manage your assets. You will also be able to get important information to your people on the ground, ensuring they stay safe and have access to the resources they need to manage and evacuate if necessary.
The LocationSmart Solution
Each and every one of these challenges on its own can be enough to bring a company to its knees when they are not handled correctly. Yet, most companies face many or even all of these challenges on a daily basis. LocationSmart’s location-based services provide a solution for each and every one of these challenges, giving any company peace of mind in knowing all their bases are covered. Plus, LocationSmart is designed for easy customization, integration, and implementation when it is adopted by a company.
The LocationSmart solution is carrier-independent and does not rely on downloads or software. This means it doesn’t drain battery life, something of incredible importance in the field. In addition, all of the data can be collected, viewed, and analyzed via a user-friendly platform that can be accessed from any device, making it the ideal solution for the global company.
LocationSmart is the world’s largest LaaS provider, offering cloud-based location services to many customers, from Fortune 500 companies to startups. Their location-based services work across carriers, platforms, and devices for a global reach of more than 200 countries.
For more information or to speak with someone at LocationSmart about their services, please visit https://www.locationsmart.com.