The advent of smartphones was received with much excitement and expectation. However, as time fleets by, the initial excitement seems to be ebbing away and prices of most smartphones are falling to normal. It’s also worth noting that most of these devices that arrived with so much pomp and glamor now seem to have that aspect fade away too. With regards to this, the situation now seems parlous for these three devices: Sony, HTC and Motorola.
The edge for Sony
When the new range of Z5 smartphones from Sony was unveiled by the chief executive, Kazuo Hirai, quite a lot of excitement ensued. These new devices were set to compete at the premium level of the smartphone market. These smartphones boast of amazing 4K display, top-notch battery life, abundant raw power and other outstanding features. The only feature whose absence has been felt is wireless charging.
The fate of Sony lies in the marketability of the Z5 series. However, its arm that is still undergoing restructuring is certainly going to incur quite a loss for the company this year. There has been no word of any U.S. carrier taking them up as yet. The act of Verizon dropping the Xperia 4v maybe a good thing as it indicates that Sony will now set its attention on the Z5 range. However, one still remains uncertain whether Verizon will sell the Z5.
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Much of the breakthrough for Sony lies in the hands of the Z5 trio as well as the restructuring process. If this mission fails, then the Xperia brand will be doomed forever.
Final Kicks for HTC?
HTC, is recognized for being the original pioneer of Android. It shed its white trademark as the new platform for Google was taking off, a period which saw HTC soar to the skies. Unfortunately, those are just nostalgic memories now because HTC’s glory began a steady nose-dive since 2011.
This was caused by the wrong steps that HTC began taking with its M-series phones, most remarkably, the M9, which turned out to be a huge disaster. What facilitated this plunge to get even deeper was the fact that at the time of this big mess, Apple was at the time launching its famous ‘tick tock’ line up, while Samsung was in the S6 and S6 Edge advent.
However, HTC has vowed not to go down without a fight as it has partnered with Valve to produce the HTC Vive as it hopes that its mid-range handsets will also play a revival role in the hotly contested mid-range market.
What’s the ground like for Motorola?
Saying that Motorola is already dead could probably help solve the mystery in this question. Marked with Motorola’s first failure to jump on the band wagon at the advent of smartphones plus Google’s buying of its phone-making wing, Motorola mobility, there seems to be nothing much that’s left to say about Motorola. The swoop by Google of Motorola mobility seemed to have brought life to it. As Motorola tried to catch up with this profound glory, the cards changed as Google sold the company to Lenovo, which marked the beginning of Motorola’s woes.
Asking about which of the three companies will make the cut might be a tough question. Sony’s fate lies in the success of the Z5 series, or else throwing in the towel won’t be an option. HTC will have to think hard before making another step. Motorola will have to get its innovative mind working faster to generate good enough profits or else Lenovo will put the last nail on its coffin.
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