Last week, we reported in a series of News and Rumor posts that Samsung was due for a major management reshuffle. Based on the speculation then, the company’s head of mobile division was likely to be moved. Samsung’s head of Home Appliances and TV business was presumed to take over the Mobile arm.
Now that Monday is here, the company went ahead with their annual management change, and the report card doesn’t show much change at the top echelons. The head of Mobile business at the South Korean tech giant will maintain his position, and so will the company’s head of consumer electronics. Likewise, the co-CEO in charge of component business will keep his office.
In the changes that were announced earlier today, D.J. Lee, who was ranked as one of Mr. Shin’s (Mobile business co-CEO) top lieutenant as president of sales at the firm’s mobile unit, will leave his position. Apparently, Mr. Lee has to take responsibility for the lackluster performance the company has recorded over the last few quarters. The exit of Mr. Lee removes one of Samsung’s few public figures in charge of mobile division. Mr. Lee is 58 years old, and was present during the IFA trade show in Berlin, when the Samsung Galaxy Note 4 was show cased.
Samsung’s mobile arm is clearly headed the wrong direction. And unless something major is done to change the course of things, the company might yet have some more bad days head. Mr. Shin has overseen Samsung’s mobile arm since 2009, when the company started its much raved about market incline, outselling the likes of Apple and every smartphones manufacturer.
In the past one year though, Mr. Shin has been under immense pressure as the company has recorded poor performance, with declining sales for some of its flagship devices in the US and China.