Tablets became very important and efficient products for customers. It is cheaper,smaller and lighter than a laptop, but it has simillar features. The market begun a steady growth from 2011, but 2013 was a successfull year for the industry.
2013’s Q4 has a +62.4% growth of market than Q3. Comparing it to 2012, this means a +28.2% growth.. The iPad from Apple, led the market in Q4 of 2013 with 22.9 million shipments, up 33.8% than 2012. Galaxy Note from Samsung had a 18.8% share market and Kindle from Amazon had 7.6%.
For the whole year, there where 217.1 million shipments, up from 2012’s 144.2 million. This is meaning that the tablets market is becoming more mature and customers needs are bigger for this products.
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“It’s becoming increasingly clear that markets such as the US are reaching high levels of consumer saturation and while emerging markets continue to show strong growth this has not been enough to sustain the dramatic worldwide growth rates of years past,” IDC research director Tom Mainelli said the last days.
What will happen these year? Will Lenovo, with its cheaper products, cut a big slice of the market? Or Samsung will gain more percents from Apple’s share?
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