To publicize its Galaxy Tab S tablet line in the U.K., Samsung decided it needed to make a real splash.

So Samsung decided to build a rainbow. At night. Out of 150 Galaxy Tab S tablets. The rainbow, which is 14 feet high and 26 feet wide, shows off the vibrant colors of the Tab S’s Super AMOLED display technology. Samsung UK’s Andy Griffiths said:

The fantastic screen of the Galaxy Tab S is one of its key features. It genuinely offers an unrivaled visual and entertainment experience, and we though what better wat to showcase this than to recreate something that is universally recognized for color – a rainbow – using those very screens.

The Tab S line has been very favorably received, with most reviewers calling it the best Android tablet on the market, and the best screen of any tablet on any OS. They are available in 10.5 inch and 8.4 inch versions with 16 or 32 GB storage, and WiFi Only or LTE connectivity options.

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