The Samsung Z is the company’s very first smartphone to be powered by Tizen software. Yet another delay had been faced for Samsung when it failed to launch its Samsung Z smartphone in Russia this week. Samsung’s Tizen smartphone was first displayed in San Francisco at the beginning of this year. The debut scheduled for this week only presented Samsung’s prototypes in Moscow for Tizen developers at the conference.
Samsung’s popular line of Galaxy tablets and smartphones are currently powered by Android. Tizen has the potential to become an outstanding alternative to Google’s Android. Despite the challenges and delays, the competition over Google could pose Samsung to attract greater users. Both Samsung and Google had signed a deal for intellectual property cross-licensing. The measures of success could indicate stronger future leverage for Samsung.
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Tizen is the rival to Google’s Android software. Samsung has a strong presence within the Russian market. Samsung executives relayed to developers at the event that such delays were a natural process of how the business works. A shift to emerging markets such as Russia will allocate more ways for Samsung to separate its services from Google Android OS. The company will also be able to avoid direct competition with tech giants, Apple and Google.
Worldwide smartphone shipments are expected to reach over 1 billion. Emerging markets such as Russia are strong for the demand of low budget smartphones. Samsung’s Tizen devices were expected to be shipped last year. Samsung did not make new announcements of releasing Tizen devices since February 2013 and the beginning of this year. The company did release its source code for select firmware of its camera models which runs on Tizen.
Supporting the market may be the primary concern why Tizen has not been embraced in select markets. Samsung also presented another delay for Tizen in Japan earlier this past March. At the present time, there is no concrete date which is set for Samsung Z’s commercial version to be launched. Samsung did say in a statement Thursday that “the smartphone will appear on the Russian market later, when we can offer our users a fullest portfolio of applications.”
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