While almost all manufacturers have launched 64 bit chipsets, Samsung didn’t make a move yet. This is not meaning that Samsung isn’t working on a such hardware. Kyushik Hong, VP of Marketing of Samsung’s LSI business system, announced at MWC that work is in progress for this new hardware for future handsets, which will be launched later this year. He said that there isn’t created a powerful ecosystem for such hardware so, when it will appear Samsung will surely be there.
“64-bit is very important … in the sense that there’s a real demand, whether you need it or not. We are very actively working on it. Our chip will be ready whenever the operating systems and ecosystem go 64-bit. We’re pretty sure we’re not going to be the bottleneck for that”
Samsung has high ambitions with the new Exynos line of SoCs nad has repeatedly said that they want to increase the market share in this segment. It seems that the LSI division is working on bringing on different hardware the new Exynos line. The challenge will be to turn customers to buy Samsung’s smartphones and tablets in this segment, as customers usually buy from competitors SoC devices. VP Hong also declared that his division is working on new mid and low products for this market. So Samsung continues it’s aggressive tactic to gain more market share !
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