Users of internet-connected Samsung Smart TV who’re making use of the voice recognition feature have been forewarned that their privacy and personal conversations might be at risk. This comes after it was established that this smart consumer electronics from Samsung could record and transmit personal chats to third parties.

Ironically, and as commonplace with most consumer electronics companies, this privacy issue was highlighted in a sentence buried deep within the company’s privacy policy. Samsung advices its customers to be careful about what they say while they’re using the voice recognition feature on the Smart TV.

The sentence says ‘Samsung may collect and your device might capture voice commands and associated texts so that we can provide you with Voice Recognition Features and evaluate and improve the features.’ The statement goes on, ‘please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party.

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Although this warning seems to offer ample details to end-users, it’s also raised concerns about who the third party might be. Analysts are also contemplating how this information can be used by the alleged third parties, and how the conversations can actually be transmitted. If the data is not encrypted while being sent to the ‘third-parties’, this could also make users vulnerable to hackers.

A Samsung company spokesman who talked to the Daily Beast said that the company takes consumer privacy seriously, and that industry-standard safeguards (including encryption) had been employed in the smart TVs to secure personal information as well as prevent unauthorized collection or use.

Customers who are using the Voice recognition feature on Samsung smart TVs have been advised to be aware when the device is recorded. This is easy since a microphone picture appears on the screen when recording is on-going.

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