Despite stiff competition from both global and local contenders, Samsung has adamantly clinched its top-seat position in India’s smartphone market as Counterpoint Research points out. It has been noted that Samsung’s grip over the market share has slightly dropped from 24.5% in the second quarter of 2015 to 23.2% in the third quarter of 2015.
A closer look at Samsung’s holdings reveals that its top-notch smartphones are hardly contributing any improvement to its sales. Rather, its current saviours are its mid-range smartphones led by the Samsung Galaxy J5, Galaxy J7 and the Galaxy A series, which are all making commendable sales in Korea at Samsung’s OEM.
It’s also worth noting that the company is yet to set any firm footing on the low-range smartphone market, where some of its contenders such as Huawei are doing excellent. However, with the launch of its brand new handsets, the Galaxy On5 and Galaxy On7, Samsung is pretty optimistic that it will spin a sure web in the low-tier platform.
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The Indian market is one promising fishing ground for Samsung since it does not show any threatening signs of slowdowns unlike in China and other major markets that are pretty shaky at times.
Counterpoint Research has noted that shipment of smartphones has increased by 12 percent from the previous quarter of this year. Further analysis reveals that comparison of smartphone shipments between last year’s final quarter and this year’s final quarter has increased by a remarkable 20 percent.
It has been noted, somewhat to Samsung’s relief, that out of every three phones bought in India, one is always a smartphone, highest probability being it is a Samsung smartphone. With the advent of heavyweights of e-commerce such as Amazon, Snapdeal and Flipkart, online purchases can now be done, and this is set to improve the sale of smartphones all the more, where Samsung is expected to benefit in a huge way.
The government of India has been the springboard for the phone developers’ huge arrival in India after it campaigned for mobile investments made in India. This has seen many Original Equipment Manufacturers start manufacturing mobile devices in the country. Since this advent by OEMs, it has been noted keenly that 25% of all the sales of mobile devices this final quarter have come from India.
Samsung was definitely not going to be left out on this. It grabbed the opportunity when the chance came knocking and is now flourishing on the Indian soil as its devices receive outstanding recognition all over the country.
Notably, Samsung’s rivals have not taken this lying down. Xiaomi and Sony are hot on Samsung’s heels as each of them seeks to outshine the other in the Indian market.
It is inarguably evident that with this trend of healthy competition on the Indian market, many more OEMs are set to jump onto this bandwagon, therefore, promoting the growth of this market as many other markets continue mark timing on their spots. The Indian market is bracing itself for its heyday as it aims to be the main battlefield for all OEMs as they seek the precious profit and growth.
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