Samsung-Galaxy-S4-ad-Iceland-002

Samsung isn’t refraining itself from the more or less mean rivalry between the world’s most popular smartphone manufacturers.

Samsung Iceland has released a new ad that while promoting the Galaxy S4 and the news that the device has included Iceland’s native language, it also shows some sort of mockery towards Apple. The ad depicts a user trying to use a real apple as a smartphone, sliding onto it and impersonating a touchscreen on it.

After giving up on the seemingly useless apple, the user is possessing a Galaxy S4 and he looks really pleased with its functions. While the ad has no spoken words, it shows on the screen in Iceland’s native language the translation of “the phone that understands you”.  The ad continues with a quite uncommon scene of the user dancing with some ninjas, probably in celebration of the oh so happy owner of a Galaxy S4. Along with him and the ninjas, a goat is entering the scene..well, probably just drawing attention and making this ad even more controversial than it would already be, even without the useless goat in it.

In the end of the ad, the Galaxy S4 owner is making an obvious statement of domination while taking a bite of the actual apple that he previously tried to use as a smartphone.

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