Beyond any doubt, we’re all worried about the Covid-19 crises…duh. What will happen in the market? How is this gonna impact your life, family, and business?
These are the major concerns that are still unanswerable today.
So, how do all these fears impact the market research businesses are doing right now in this ‘Covid-19 Context?
If attitudes and behaviors are affected (which they are), what issues does this raise in the market research we are doing?
When we think of the market research in this context, a couple of major things come to our mind:
· The target audience
· The research subject: the product itself.
This is actually the right time to tear up the old researching methods by the roots and use your wits to get ahead with smart, online marketing research.
In this article, we’ll discuss the top challenges market researchers are facing and what’s the SMART WAY to fetch the accurate and useful information out of an online video platform.
What are the Top challenges for market researchers in a pandemic?
The method of carrying out market research is not always easy, and we know the job of a market researcher definitely is not either. There are several typical challenges that market researchers face during the data collecting process.
- Fast results are getting out of range
When acting fast to solve business concerns, in some cases, there isn't enough time to read through entire market reports or to dig through the data that's in front of you.
To get your information quickly, it's beneficial to have a good market research team that will break options down and discover the right information that is useful to your venture.
Having the best tools and the right team can certainly make or break your research project - particularly when there's a time crunch. Using different market research methods when you need data quickly can certainly reduce the chance of not finding the data you need on time.
- Right Information, once in a blue moon
Not being able to find the best information and facts required may lead to many different challenges.
If there are no extra sources that could be used, the majority of researchers proceed to carry out primary research, which may be more expensive and time-consuming. Researchers may go around this problem by being fully aware of the several extra sources that are available.
Market research methods, such as full reports, knowledge centers, have become inconvenient and conventional ways to collect the right information and facts in a cost-effective and timely manner.
Discuss.io: The best solution for market researchers
To conduct market research remotely, you need a video conferencing platform, Discuss.io.
This online tool is designed to streamline the accurate information that gets you away from the hassles of traveling, political unrest, weather delays, or pandemics.
How is it used for market research?
This tool connects marketers with consumers through online videos. You can easily record, transcribe, save insights, and categorize the content from videos, which helps you make informed decisions for your business.
For sales professionals, market researchers, HR professionals, and brand managers, it streamlines the work. It helps them to stay on track during conversations and interviews with your consumers.
Built-in translator capability that supports 17 languages, interactive whiteboards, bookmarking to track people emotions and thoughts, discussion guides to arrange comments or responses across interviews and flag the ones for later considerations are some of its striking features that are more than enough and helpful to get the right and fast information from the market segments.