An average user spends at least 5 hours per day on a smartphone and unlocks it at least from 80 to 110 times. Mobile advertising is sometimes unappreciated, even though it generates great results. According to Statista, 52.2% of all online traffic was generated through mobile phones in 2018. People use mobile devices to look for products, services and any required information every day. As a result, companies get one more promotional channel where they can reach their target audience. For this purposes, mobile advertising networks have been created.
WHAT is a mobile advertising network?
An advertising network is an online platform that connects advertisers, publishers, brands and potential clients in order for the first ones to reach the target audience within one network. Such networks have been present in the market for quite a while now and have evolved with time in a full-fledged ecosystem that not only gives companies a possibility to set their ads correctly but also provides common users with useful advertisements.
WHERE to use it?
On any mobile device: smartphone, tablet etc. Advertising networks are transformed into mobile applications that can be used by any mobile user. With the increased demand for this type of advertising, grew the number of applications. The market currently has a lot of bright examples that actually give companies CTR rate of 7-8% which is quite high comparing to traditional banner ads (0,1 - 1 %). Such networks like PopSlide
, or CashTree
have already introduced their products to the global audience and gather millions of people within one system.
WHEN to use it?
Every time users unlock their devices. The ad will be shown to a potential client and makes it possible to follow to the website of a brand directly from your smartphone. We’ve asked a founder of an advertising network EasyVisual
Rafal Szymanski to share his opinion on the future of advertising networks:
- Advertising networks are currently changing the way we see ads. People spend more and more time online which means that it is likely to reach your potential client through a smartphone or a tablet which users unlock from 80 to 110 times per day, rather than placing banners in the street. Such networks provide companies with the possibility to set the targeting of their ads in accordance with users’ personal characteristics which results in only real views, relevant ads and allows brands to reach only potential clients. In EasyVisual we’ve created an app that generates mobile traffic in several markets like USA, Russia, Ukraine, South Korea, Poland, Germany etc. and provides statistics on the views and conversion rate of the ads. Such a network will be useful for various market spheres and also works as a source of traffic for mobile apps and services.