Lenovo may soon drop the Moto X brand replacing it with the Moto Z series, according to a new report. The report reveals that the Lenovo Tech World trade show set for June 9, will see the company introduce its new phones as the Moto Z Style and Moto Z Play. The current Moto handset-line up have a similar naming convention, with the exemption of the Z.
This latest leak is thanks to Evan Blass
and follows his previous report that suggested that the upcoming smartphones from Lenovo could feature modular designs
. It seems that Lenovo’s move to rebrand the Moto X series while choosing to retain the fourth generation Moto G line-up, may be due to lack of confidence in the future success of the Moto X series.
Moto devices branded by the Verizon carrier could also be affected by Lenovo’s decision to adopt the Moto Z logo. According to Blass, the successors to Droid Maxx 2 and Droid Turbo 2 could be tagged with a “Droid Edition” name, for instance Moto Z Style Droid Edition and Moto Z Play Droid Edition.
What are your thoughts on Lenovo’s move to re-brand the Moto X series? Let us know in the comments.