Samsung is one of the best companies in the world of electronics and it is producing devices for a large variety of markets. The company is on top of the list if we think about electronics and this is why people look for their specific products. However, the company still needs to keep their market awareness and to promote their products and brands, and TV commercials are one way to do just that.
Originality is a great advantage for Samsung, but in the last months, people started to ask if the company isn’t actually choosing their messages right. The last adds of Samsung started some controversy, as they are promoting their products and creating a bad image to the modern human race. The adds are always suggesting that humans aren’t intelligent enough to understand the products of Samsung and this created a bad image for the company’s management. For example in one add a man has a stuffed dog and he behaves as it being alive, making him look really stupid. He awakens to reality when he passes by a store showcasing the Series 9 monitors playing videos of a golden retriever.
This is one example of what Samsung tries to communicate us: ‘our technology wakes you to reality’. If you didn’t see the commercials already, you can simply watch them below and make your own impression about them, but keep in mind to make more use for your humor than your criticism if you don’t want to have a bad impression about them.
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