It seems that Google may be planning some Play Store UI changes as some different looking visual tweaks and screens are seen in the most recent Pixel video ad that aims to give the viewers tips and tricks of the new Pixel smartphone.
This video displays different Play Store
design elements. The very first thing to notice is the different color – green – that is being used on the apps homepage once the Google Play Store is opened. The main page has a lighter green color for the bar which holds the Entertainment and App & Games tabs while the section that has the search bar features a banner image.
In the new appearance, the bar that has the Entertainment and App & Games is darker green. The color used matches the one used in Hangouts. This green appears to be the color that is expected to be used for the entire Google Play Store. Moreover, Google seems to have gotten rid of the carousel style images at the area with the search bar.
The second thing that can be noticed apart from the color is the larger install buttons for games and apps when you are at the individual content page. The install button is kind of off the right side and compact. These buttons span the whole width of the page and it seems like Google is also changing the look of the download number and star icons to a simple black icon and text color.
Beyond these changes, it is still not clear what other tweaks Google may have enabled in the Play Store seen in their promotion video for a few seconds.