Samsung’s former head of TV innovation, Richard Bullwinkle, insists he’s still on good terms with his old employer. But that could change when the company discovers what he really thinks about its smart TVs. In an interview with Fierce Cable, he admitted that some models he’s worked on are just too slow: “The switch from live TV to Netflix takes over two minutes,” he’s reported as saying. “That’s dinosaur speed.”
More broadly, he said that the whole smart TV industry is “in trouble” due to a lack of good content and apps, which is encouraging a “very high percentage” of people to rely on a separate device like a “Roku box or Apple TV box” instead. Then again, Bullwinkle says the harm to smart TVs isn’t “fatal,” and the only reason he quit his job is because Samsung wanted him to relocate to Seoul, while he preferred to remain in California: “They offered me a chance to move to Korea to be a true Samsung executive. I thought I was already a Samsung executive.” Burn.
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