After struggling to pitch its alternative to Google’s Android to phone makers, Cyanogen is laying off a significant portion of its employee base. The staff cuts were first confirmed by Android Police, but a source at the company has confirmed this.

Cyanogen had raised a lot of money (over 80 million dollars) to fund this quest, but was unable to convince a meaningful demography of phone manufacturers to use its version of Google’s Android, rather than install the one that includes common Google services such as Gmail, Google Play Store and YouTube. The latest high-profile products running Cyanogen’s OS version include the original OnePlus One, and a phone from India’s Micromax.

After these developments, the company is now said to be crafting a new strategy. Cyanogen hired a new COO by the name Lior Tal, joining the company from Facebook. In recent weeks, several top executives have also left the firm.

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Even with a lot of support (including from companies like Microsoft), Cyanogen has failed to create enough rival services to compel phone makers to ditch Google’s version of Android. It’ll be interesting to see what happens next in the startup.

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