In a move that could help both companies capture the enterprise market, the world’s leading smartphones manufacturer joined forces with a fallen giant to make mobile security more accessible. This move seems to bank on BlackBerry’s consistent reputation for security.
This agreement happens to be the highest profile in a number of partnerships and distribution arrangements that BlackBerry signed Thursday. The target of this deal with Samsung apparently happens to be BlackBerry’s new mobile security software – easily named the BlackBerry Enterprise Service 12.
After failing miserably on the smartphones scene, BlackBerry has been plotting to double software sales to $500 million and reclaim profitability within the next one year. This will, apparently, happen by winning back government and corporate business. While this strategy sounds clear-cut, whether or not it will work remains subject for debate.
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Blackberry also announced an agreement with salesforce.com Inc., a leading customer management software provider. More deals were signed with other companies, including one with Orange SA, Brightstar Corp.,Vodafone Group PLC and Verizone Wireless, each. These partnerships will help get Blackberry’s new mobile security software in front of as many prospective buyers as possible.
Of late, the Canadian Company’s global smartphone market share sank to abysmal depths. The company has also been losing the fight in mobile-security software.
The company’s deal with Samsung will help it reach out to hundreds of millions of smartphone owners. This deal comes at such a time when most corporate and government bodies seek to have a single security solution for all their employees’ devices.
“We’ve slipped,” said the BlackBerry’s Chief Executive. According to his statements, the BES12 will give the former heavyweight a chance to recapture a section of its market share. It’d be interesting to see how BlackBerry executes its back-to-glory strategy, given that competition is ripening, and even the likes of Samsung have to take extra-ordinary measures to maintain their market share.
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