Being two of the most powerful companies in the tech industry doesn’t really leave space for any friendships. Samsung and Apple have been in a continuous battle for the last couple of years, being involved in a series of lawsuits and arguments. However this doesn’t deny the fact that Samsung is the biggest chip manufacturer in the world and Apple needs them to stay on top.
Samsung has been supplying chips for Apple for the last few years, but as their contract comes to an end the iPhone manufacturer has been looking at other companies to give them what they need. Being involved in so many fights, Apple wants to slowly eliminate any connection with Samsung, even though they have been supplying some of the most important parts that build the iPhone. That’s why they turned towards TSMC, Samsung’s main competitor, to sign a chip supplying contract for the next iPhone.
Despite this last information, according to Korea Economic Daily Samsung and Apple will be pairing up once again in 2015 for the ‘iPhone 7’ as Samsung will be supplying 14nm A9 chips, the state-of-the art technology that they managed to develop ahead of the competition. This is what made Apple get back together with their biggest rival, despite the irony. If they want to be the first on the market with their products they have to leave any rivalries aside. After all both companies win from this deal, Samsung selling a whole load of chips and Apple still packing the newest technology.
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However Apple may still want to use other manufacturers as well, in order to diversify from Samsung. If they cannot stop the partnership at least they can try and distance the relationship.
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