Phone4u is United Kingdom's leading 4G retailer. Today they just announced a new deal with Samsung, for 15 Phones4u-operated Samsung stores, that will sell smartphones, tablets and wearable technology.
Samsung already had a close partnership with UK's dealer: Samsung has a big store in Westfield Stratford, where Phones4u people sell Samsung devices. Also, the retailer had run up pop-up stores, with Samsung products, when it 2012 Samsung sponsored the Olympics. The new deal will give a boost to their partnership, as there will be standalone stores just for Samsung smartphones, tablets and other products. As part of the deal between the two companies, the new Samsung stores will be managed by Phones4u and staffed by Phones4u expert teams.
It seems that Samsung wants to get in all the market. Carphone Warehouse, Phones4u's big rival in Britain, just announced that the deal with Samsung will be bigger, so there will open almost 60 new stores with Samsung products in over seven European countries. It looks like Samsung doesn't want to play with just one retailer, it just wants to develop as much as they can in the market, closing deals with different rival retailers.
So how much of the market will Samsung gain in 2014 with this aggressive strategy?