Strategy Analytics published some data the other day saying that Samsung shipped over 500.000 Galaxy Gear smartwatches in the first three months of 2014, meaning a market share of 71 % of the global smartwatch market. This data includes only the first Galaxy Gear, as Gear 2 and Gear 2 Neo were launched on April 11. This thing doesn’t make the news so impressive, as the new devices are more cool, more desirable with more features, but it’s an indicator that Samsung has a word to say on the smartwatch market and that they want to expand more here.
Sony is the rival for Samsung on this market, but the Korean manufacturer has made it through. With huge market push and advertising Galaxy Gear is top of mind when you ask customers about smartwatches. We don’t know how Gear 2 will fit in the market, but definitively in the next couple of months we will see some numbers. LG and Motorola decided to launch similar smartwatches with Android Wear, the platform from Google, and this means a threat to Samsung. Probably, Samsung will respond with aggressive marketing strategies and will compensate in earnings. Or even they will launch their own version of a smartwatch powered by Android Wear.
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January 15 2019