Having a robust CRM for your business is very good, but having a mobile CRM is much better. In today’s world, when everybody is always on the go, the mobile corporate app is the right solution. You can track information about orders, communicate with your customers, monitor claims, and do lots of other things just on your phone. In this article, you will learn why it is essential to have a mobile system for customer relations management and what benefits it provides for your business.
What Is a Mobile CRM System and Why It Is So Important?
A mobile CRM system is a solution for effective management of your relations with customers that is pretty similar to the desktop version of your CRM. It is an excellent chance to automate the work of those employees who are often offsite. With Android CRM, they can receive and process data about clients, carry out marketing campaigns, track sales data in real-time from any place.
According to consumers’ expectations, the necessary information must be available at any time from anywhere. The global mobile Internet traffic has rapidly grown. These two facts are the key reasons why business owners and brand leaders have to think of mobile CRM.
10 Key Features and Benefits of Android CRM Software
By harnessing the power of mobile CRM, both customers and employees will benefit. Below are the most crucial features, along with the benefits they deliver for the business.
Benefit 1 - Monitoring of prospects
It’s becoming hard to monitor the continually growing number of sales and deals. Employees have to keep in mind the customers with top priority. Mobile CRM allows to remotely track deals on every stage and get important notifications to always be up to date.
Benefit 2 - Single database
Having a single database allows the monitoring of every interaction of customers with sales managers. Customer data is stored in one place and is available for sharing and making remarks. This feature helps make communication within the sales department clear and effective.
Benefit 3 - Streamlining the operational processes
Mobile CRM allows for reducing operational costs. You can spend more time communicating with potential clients and generating sales instead of doing manual work and filling excel tables in. Here, you can find every document you need, collect all the important data, analyze it, and create reports.
Benefit 4 - Optimizing processes
Any robust CRM system can filter, segment, and provide the required data according to your specific business needs. For example, it can group customers according to their demographics. This feature frees up time for more important tasks like direct communication with clients.
Benefit 5 - Increasing customer loyalty
Increasing the number of customers is not the only benefit you can get with mobile CRM. A unified database provides all the information on existing customers and prospects. This allows for segmenting clients and creating individual offerings for various categories. When receiving personalized offerings, bonuses, discounts, people are becoming more loyal to your company.
Benefit 6 - Planning
CRM systems are used not only to track operations but also to predict which customer relationship approaches are best based on research and analysis of previous interactions. A shared calendar or a dashboard is used to assign tasks, set reminders, schedule calls, and meeting. Planning improves productivity and reduces the level of stress within the teams.
Benefit 7 - Analytics
To make your planning more effective, you need accurate data that can serve as the basis for further analytics. A mobile CRM system can automate data processing and analytics. Besides, a good solution will provide the capabilities to get and measure KPIs. Thanks to this, you can evaluate the productivity of each employee, prioritize each lead and client, plan work, and optimize HR management.
Benefit 8 - Templates
Templates will save you time and reduce operational costs. Templates for emails, call scripts, offers, and scenarios for various business will come in handy in the process of communication with prospects, leads, and customers.
Benefit 9 - Integration
Calls are still a perfect tool for sales and striking a deal. Required communication apps can be integrated with your mobile CRM to ensure common standards of interaction with customers. Meanwhile, the system can track, schedule, and record calls and keep those for further reference.
Benefit 10 - Marketing
CRM can also be integrated with different marketing tools and social media. Clients can send messages and share feedback directly from their social networks and get instant replies from customer support. It will accelerate the growth of user-generated content and attract more customers.
How to Develop a Comprehensive Android CRM Solution?
According to a free guide on hiring offshore developers, it is better to develop a custom CRM system because it is more flexible, scalable, and can provide more capabilities than ready-made solutions. If you are about to build a mobile CRM, you should consider the features for customers and employees. Let’s review the most critical of them.
Interaction with customers mainly includes phone calls, emails, newsletters, and meetings. The first three tasks need to be automated to get historical data about clients. Below are the most important features you will need:
- integration with e-mail and SMS services;
- customer base, demographics, filtering;
- the ability to track customer relationships;
- reporting on customer interactions;
- a shared calendar with notifications and reminders.
Interaction between employees includes sharing documents, plans, working progress, collaborating on claims, etc. Responsible managers monitor performance and workload. All this should be considered when you develop a mobile CRM. Here are the key features that ensure effective interaction within employees:
- access levels for different categories of employees;
- a shared calendar with notifications;
- dashboards to assign and monitor tasks;
- the ability to share documents;
- historical data within the task;
- prioritizing the tasks;
- reporting.
Depending on the business domain and company needs, you might need a lot of other features. Professional developers could explore your business and recommend which additional capabilities you will likely use. The implementation of mobile CRM can add a new value to your business, automate operational processes, improve customer experience and loyalty.