Millennials still use Facebook more than Snapchat and other social media hubs, but Snapchat is definitely picking up its pace among the new generation of users. As of now, the groovy social media app has surpassed Twitter for the first time on Android devices in the U.S.A. According to the latest data from analysis firm SimilarWeb, Snapchat Android app was installed on 22.7 percent of all devices.
In comparison, Twitter is presently installed on 21.8 percent of all Android users in the United States. Analysts suggest that the current growth rate of Snapchat may help it even surpass social media giant Facebook as well.
“We are concerned that Twitter may be ceding potential and active users to sites such as Snapchat, which, with its photo- and video-based core model, may be better aligned with the use of smartphones in the ‘selfie’ era,”
Despite the rapidly growing rate of Snapchat Android app, Facebook continues to stay the most dominant player in the Android social media game. As of February, SimilarWeb reported Facebook to be installed on 68.4 percent and Facebook Messenger on 59.4 percent, while Instagram is installed on 41.8 percent Android devices across the U.S.
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Snapchat has a long way to go yet
The speculations suggest the rise of Snapchat, but the stronghold that Facebook has cemented in the past decade cannot be easily overcome. Twitter is not as popular as it once was, and in no in time was it ever close to taking over Facebook either. The report further highlights the average daily time spent on Snapchat Android app is 20 minutes and 20 seconds.
If you find that a grand waste of time, you should know that Facebook average daily usage is approximately 46 minutes and 20 seconds. Moreover, Android app users are just a fraction of its entire market – Snapchat might never reach the potential to be Facebook, but it just might become the biggest rival to the Facebook Android app in the near future.
Do you think that the Snapchat will take over a fair chunk of the Facebook mobile users soon enough? Let us know what you think in the comments below
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