Not a stranger to hostile takeovers, the latest company on the Google acquisition road is Synergyse. Formed back in 2013, Synergyse is a Toronto-based start-up created by a team of former Google employees, who created an interactive training guide to help customers work with Google Apps. Google acquires Synergyse in an attempt to bring interactive training material to Google Apps, which will surely aid in customer retention and acquiring new ones.
Both Google and Synergyse have come out in public to announce the acquisition, and Google also explained the immediate role of Synergyse Training in its official blog post. Although Synergyse is currently available as a Chrome extension, Google plans to integrate the interactive training manual into the core functions of all the Google Apps.
Synergyse Training, under the administration of Google, will be provided for free to all Google Apps customers. The service was previously available for $10 per year for individual users, $10 per employee each year for businesses, and free for students to use. Synergyse Training was also available on a customized payment plan for businesses with more than 5,000 employees.
Some of the most sought after features of Synergyse Training are voice and text interactive modules, simplified search and sorting options within the Google Apps, and up-to-date tutorials related to new features. It seems almost a natural response that Google acquires Synergyse, as it will help the company transit into mainstream business use.
“By joining the Google Apps team, we can accelerate our mission because we will be working even closer with the teams that build Google Apps. Advancing our mission at a faster speed is very exciting for the Synergyse team and our customers will directly see the benefits as we move forward.”
With more than 2 million paying businesses that use Google Apps suite (Gmail, Hangouts, Calendar, Google+, Drive, Docs, Sheets, Forms, Slides, and Sites), merging with Synergyse (which supports 3,000 businesses and 4 million customers) is a sound decision on Google’s part.
Google acquires Synergyse – exciting enough to adopt Google Apps? Do let us know what you think about Google’s latest move to boost Google Apps adoption below in the comments.
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