Just like the Roman Empire, BlackBerry Messenger once ruled over the chatting world with an iron fist. Since the world moved on to other popular chatting services like Facebook Messenger and WhatsApp, only a fraction has stayed loyal to the BBM service. Adding more value to the once-mighty BBM and changing the Blackberry-centric image of its messenger app, the company has released BBM Video for android users and will soon release a beta version for iOS users as well.
To support their move of finally adopting video calling for one of the oldest running mobile messenger app services, BlackBerry pulled out the figures which show that 47% adult smartphone users make video calls. Since the service is still being tested, the first taste of BBM Video Beta is only available to android users in the United States and Canada for now.
BlackBerry loyalist are already enjoying the free video calling feature of BBM, and the company wants Android and iOS users to join the party. Although Facebook Messenger already offers video calling to its users, the social element of the service might just help the business-oriented users jump the BBM Video bandwagon. Facebook-owned WhatsApp is being diverted towards robust security features such as end-to-end encryption, but video calling isn’t available yet.
If you live in North America, try out BBM Video by updating your BBM app or download the app from here. There is no special sign up or opt-in required, although you need an Android device running 4.4 KitKat or newer to use BBM Video. The iOS counterpart is scheduled for release sometime in July, completing the mainstream cross-platform network (sorry Windows Phone users).
Are you among the special breeds who own a BlackBerry device? What do you think about BlackBerry’s plans to turn BBM into a cross-platform video chat network? Let us know your thoughts in the comments section below.
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