The car industry is one of the most important in the world. With millions of cars sold every year, to be part of this huge market it’s a wanna be! Nowadays, cars become more and more high-tech, so there is a need for software that can do the things we want them to do. Car manufacturers don’t keep up with all this new software development, so they choose to make alliances with different software companies.
Hyundai just announced a partnership with Samsung. This is a win-win situation for both companies, as Samsung wishes to advance it’s automotive chip technology. For Samsung, the biggest chip vendor technology in the world, this new deal means a step forward. With help from Hyundai, the chip business will grow and Samsung will enter the automotive industry.
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The South Korean manufacturer will bring entertainment and navigation systems for Hyundai’s cars, so it will be more high-tech. The first collaboration is for a smart key technology that allows the driver to turn on and off his vehicle remotely. The next one on the list is a “Around view” system, which will give the driver different new angles of the road, assisting him in gauging obstacles.
An official from Samsung declared that :
“The automotive chip solution business is a blue ocean. As automotive chips, which will mostly be logic chips for controlling entire computing systems, require high-quality safety conditions, we can’t push the business in a short time. But, with the help of Hyundai Motors, Samsung will cut its reliance on conventional memory chips.”
Early this year, Google announced that they want to bring Android in the car industry. With Samsung just entering the automotive chip technology, we think that in the next years we will have some top notch cars on the market.
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