The music service marketing is getting more competitive, and major providers are scrambling to stay at the top of the game.
Not so long ago, Spotify launched 3 original podcasts. Well, Google has followed suit. The Silicon Valley-based search giant is debuting its own original podcast called City soundtracks. This podcast will be available on Google Play Music. Apparently, Google partnered with Hrishikesh Hirway – a distinguished musician and composer – to make this happen.
Google’s City Soundtracks will be an exclusive series that will feature individual artists, people, places and moments that had a significant impact on their lives. Through each episode, tracks will be picked by the specific guest. The company has also said that each episode will be between 11 and 15 minutes long and that it has produced 3 episodes thus far.
In the first episode, a girl named Kelhanni is welcomed, with content on how music influenced her growing up in Oakland. Episode number 2 stars ‘Queen of Bounce’ Big Freedia, who takes the audience on a musical landmarks tour in New Orleans. The third episode is all about Spoon members Jim Eno and Britt Daniel, who chat about their favorite venues, records, etc.
Google launched the podcast section of its Play Music service about April last year (2016). But the company is now ready to start populating this section with its own original show.
Of course, Google is no beginner when it comes to developing media content. The firm has over the last years invested heavily in TV and film creation. Moving forward, it’ll be interesting to see how the company fares with its podcasts.
For now, though, the three episodes of Google’s original podcast are now available in the Play Store for your pleasure.