The latest reports from the mobile market show that the Android platform has been quite successful; this is after it was revealed that as of the third quarter of 2015, Android covered an 84.7% market share. But with the other platforms to compete with like iOS, here is a few reasons why we believe Android will remain the giant in the smartphone industry:

Variety of Devices Available

The Android platform offers a variety of devices suited for literally anyone. What is even more astounding, is the number of Android smartphones and tablets being created by major manufacturers such as Samsung, LG, Motorola, Sony, Huawei, HTC, ZTE not to mention rising companies like Xiaomi among others. Catering for different users, if you prefer a compact phone, one with a large touchscreen, dual front displays, an edge screen, a revolving camera, something with fingerprint support, with dual SIM support, or even a phone with a physical keyboard like the one found on the Blackberry Priv, Android offers it all. Apart from impressive feature options, it also has first-rate specifications.

As for iOS powered devices, you can never get niche demanding features such as a removable battery or microSD support.

Compared to limited line of iPhone and iPad to choose from, Android represents a larger scale.

More Affordable

A variety of devices to opt for, featuring different specs and features can only be equivalent to all kinds of Android smartphones available to meet just about budget you decide to stick to. This means that most people can afford an Android phone even if it does not come with all the premium features you’d find on a high-end alternative. While Android products seem to have an inclusive nature, Apple phones have a contrasting exclusive nature in comparison.

Customization options: Launchers, Custom ROMs and more

Among the many advantages of Android, the range of customization options it offers is one of its best. While Apple maintains its control over the default apps in an aim to uphold a uniform software and hardware user experience, Android gives users the freedom to decide their own level of customization. This can include simple things like alternative launchers, to flashing custom ROMs on your phone.

For example, you can choose to install a custom launcher app capable of tweaking anything from the layout of your home screen, animations, as well as gestures.

As for custom ROMs, Android gives you the capacity to replace its stock software with a custom firmware. This is essential for many Android users, due to the fact that if they want they can install a new operating system either as a performance boost, access enhancement, add more tools or as an upgrade to the latest Android version.

A few manufacturers even allow you to customize the hardware on their devices. For example Motorola offers the Moto Maker, with others like LG and Xiaomi providing leather back plates that can be replaced. These are just some of examples of things Apple will never offer.

More free apps and games

It is a well known fact that Android users can access more free games and apps compared to those on the iOS platform. Sometimes you may even find apps that have been tagged with a price on iOS, available for free on Android. In addition, users seem to be more open to use the free versions or those that come with ad-support.

Widgets

Even though Apple introduced widgets to its iOS platform a few months ago, widgets remain a major advantage over iOS. While the widgets found on iOS are restricted to the notification section, on Android they let you access all the information you need right on the home screen without the need of launching the relevant app.

Google Integration

Almost all Android smartphones come with smooth integration with Google’s range of services out of the box. Mobile users are increasingly relying on Google services such as Gmail, Google Docs, Google Maps, Google Drive, Google+, Google Music and more commonly the Google Chrome browser to surf online.

Though most of these Google services are now available on iOS, it is simply not the same level of integration.

What other things do you love about Android over iOS? Let us know in the comments.

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What's my model number?

There are several ways to locate your model number:

Option 1
On your device, go to Settings, then "About device" and scroll down to "Model number"
Option 2
Often times you can view the model number inside the device, by removing the battery
Option 3
Using Samsung's model/serial number location tool